THE FUTURE OF MUSIC IS YOU
Feat. Anna Lunoe
A second phase in the Future of You campaign series for SAE Creative Media Institute, featuring international recording artist, producer and DJ Anna Lunoe. This Music discipline campaign serves as a breakout from the overarching platform.
SAE University College
Led by a 60-second brand film and a 30-second TVC, the national campaign rolled out across OOH, digital and social, extended into activations, and was punctuated by a series of big-screen cinema events.
Anna's story hopes to inspire the next generation of emerging artists to learn songwriting, recording and music production from the best in the industry.
Finally, the campaign culminated in an open invitation night at Sydney’s iconic home of music, the The Lansdowne Hotel, where Anna Lunoe spoke alongside key industry figures and SAE lecturers about the truth of making music.